With $1.3 trillion in purchasing power and representing one-sixth of the US population, engaging Hispanic consumers is critical to a consumer packaged goods company's success. According to new research by Information Resources, Inc., Hispanics have increased their spending more than 200% since 2000, with purchasing power projected to surpass $1.7 trillion by 201. To arm CPG marketers and retailers with critical information essential for engaging and activating this shopper segment, IRI has ...